Shellcrest FAQs

We are a fee-only fiduciary. We charge a fee based on a percentage of the assets we manage for you. Fee-only means we are only paid by our clients for advisory services. We do not cross sell mortgage, insurance, banking or accounting services.

*For complete details regarding our fee schedules and advisory services, please review our Form ADV Part 2A and Form CRS.

Wherever is easiest for you: virtually, at our Middleton, WI office, or directly at your place of business or home.

Anyone who shares in your financial or business decisions, like a spouse, partner, or co-founder. Alignment from day one is key.

Nothing. The first conversation is just a casual check to see if we’re a good fit. Save the statements and tax returns for later. If we’re both excited to move forward, we’ll send a secure link for you to upload your financial documents.

Many fee-based firms and brokerages collect an advisory fee from you while also earning third-party commissions or incentives to sell specific funds, loans, or insurance. Even some "independent" RIAs operate secondary mortgage, insurance, or accounting businesses, which can introduce cross-selling conflicts.

Shellcrest works to reduce these product conflicts. We are strictly fee-only: no product sales, no commissions, and no cross-selling incentives. This structure allows us to focus on providing objective guidance aligned with your best interests.